An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
E não se trata exclusivamente por alcançar as vizinhos adequadas; a publicidade digital permite Manter cada passo da campanha. Mfoitricas como taxa do cliques e conversões são ouro puro de modo a empresas que querem otimizar investimentos e maximizar retornos.
Customizable real-time reporting: Every campaign is different, which is why one-size-fits-all reporting doesn’t offer the insights needed to hit your key marketing metrics. Performance TV offers a powerful reporting suite that offers accurate metrics including ROAS (Return on Ad Spend), a fully customizable dashboard, and full Google Analytics integration to monitor your CTV campaigns alongside other digital marketing channels.
An individual's browser history is more difficult to determine on mobile devices.[16] This is due to technical limitations that continue to make the type of targeting and tracking available on the desktop essentially impossible on smartphones and tablets.
Llega a tus clientes estfoin donde estfoin Muestra tus anuncios en el lugar y momento adecuados gracias a Google Ads. Deja que la automatización por Google encuentre los formatos por anuncios con mejor rendimiento en YouTube, Discover, Búsqueda y más de modo a maximizar las conversiones por tu negocio.
Para se preservar relevante e eficaz, as companhias precisam estar a todos os momentos atualizadas e prontas para se adaptar a essas mudanças.
Comparar seu CPA utilizando este desempenho da pesquisa desprovido marca e aguardar do um a três tempo para alcançar a performance do CPA desejado, antes por tomar ajustes.
Considere todos os elementos que otimizam a eficiência DE campanhas do vídeo. Qual é o fator de que mais impulsiona este retorno do investimento e tem elevado impacto nas mítempo digitais?
Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
Now you can see the full statistics of your requests: how many requests were registered, to which companies, and to which countries.
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Produzir listas de público-alvo que podem possibilitar ser aplicadas imediatamente a qualquer uma das suas campanhas de vídeo do Google.
Due to the real-time bidding algorithm, it’s possible to analyze factors of any single impression and take into account their own data and targeting elements to more info accredit the optimal creative to provide alongside the associated bid value, including new standards such as unified id.